I either work in the sector of film production or content marketing and sometimes both fields interweave. They have one thing in common: storytelling.

As a writer, cinematographer and director, my area of expertise lies in writing stories, filming, and directing (short) films and series. Creating narrative structures and story arcs are the foundation of my work.

I’m specialized in filming in remote wilderness environments and working in harsh weather conditions. I have filmed for extensive periods of time in the wilderness, mostly filming nature and wildlife, expeditions and adventures, or ads for (outdoor) brands and organisations. I’ve also worked as an assistant director on a pilot episode for a Netflix series and directed and produced a pilot episode for a National Geographic web series.

My background in content marketing can be found in the next section.

 
 

Try to imagine what your favourite series would look like in two episodes. What would the storyline look like, if there were only two occasions to tell the entire story? It wouldn’t captivate you the way it has through long-term story construction and character development. Each episode slightly lifts the veil on the story and captivates you. That’s how content marketing works as well.

Content marketing is a long-term marketing strategy focused on storytelling. Taking your audience on an interesting journey takes time. One piece of content may generate short-term attention but won’t captivate your audience. It’s about bonding, not branding.

The content I create often has specific goals. I rarely advise brands or organisations to create content because it’s fun or they feel like they have to do something with content.

Anyhow, this is my vision and approach to content creation. But there is much more I apply during the process. Do you have any questions about content production?

Feel free to send me a message.

partners & clients